Strategic Public Relations Group

Strategic Public Relations Group, established in July 1995 (while SPRG Sdn Bhd was established in 2008), is one of the largest public relations networks in Asia and Hong Kong’s largest public relations consultancy. SPRG consists of seasoned PR practitioners and journalists/editors with an integrated approach to communications and PR by incorporating digital and social media in its outreach campaigns as well as creative and event capabilities. SPRG helps client organizations build positive, sustainable and authentic relations with their stakeholders, protect their reputation and position their brands while adepts at handling multiple tools to build public relationships for our clients, from media relations to events and from sponsorships to websites and content hubs, while advising them on delivering their brand promise through credible and transparent messaging which is consistent with their actions. The team is multi-lingual, multi-ethnical consultants combine a wide range of expertise and backgrounds including journalism, advocacy, business consultancy, branding and marketing, digital communications, hospitality and creative (graphic design, copywriting) specializing in consumer and premium brand marketing, corporate and B2B communications, stakeholder engagement, content development, social media and influencer engagement as well as brand experience and activation.